Spirits sector: navigating turbulence ahead
During its annual press conference on June 12, the French Spirits Federation (FFS) shared a sobering assessment. Alcohol consumption in France is sharply declining, especially among 18–34-year-olds: 13.4% no longer buy alcohol for home use, double the figure from 2020.
🛒 Volumes dropped again in retail (-3.8%) and HoReCa (-2%) with no recovery in early 2025. While FFS President Guillaume Girard-Reydet calls the trend temporary, the industry faces a complex mix of post-Covid disruption, export pressures, and shifting consumer habits.
🔗 To know more : LSA
Team V&Co
