Goodness: Fine wines for a meaningful cause
Monette, the wine-focused communications agency, has launched Goodness, an innovative online platform that merges fine wine sales with social commitment. Twice a month, limited-time offers of exclusive cuvées are released — such as “À Demain” by Saint-Émilion winemaker Alain Tourenne, whose proceeds were fully donated to ARSLA, supporting the fight against ALS.
More than just an online wine store, Goodness delivers a full experience, with an online magazine, active social media presence, and a mission built on meaning, discovery, and solidarity.
Its goal is to gather a community of wine lovers seeking to enjoy wine with greater purpose.
📦 Between 300 and 600 bottles sold per campaign, and €6,000 to €12,000 donated per edition. A project worth following.
To know more about the platform : https://www.larvf.com/goodness-un-site-de-vente-de-vins-pour-la-bonne-cause,4884631.asp
V&Co Team
