No & low: Grand Frais embraces lighter wine trends this summer
French retailer Grand Frais is expanding its summer wine offer with low and no-alcohol options. The lineup includes Uby white and rosé (alcohol-free), an Italian de-alcoholized prosecco, a low-alcohol IGP Atlantique wine, and 2.5% ABV beers.
For Bertrand Nomdedeu, head of grocery and beverages: “No-low isn’t a fad, it’s a real long-term shift.”
👉 A strong signal that lighter drinking is becoming part of everyday choices and retail strategies.
Team V&Co