Wine tourism: a key socio‑economic pillar in France
A recent study cited by Sud Ouest highlights that 12 million wine tourists visit France annually, generating between €5.4 and €7 billion in revenue—from tastings to lodging and dining—and supporting around 31,000 jobs
🌍 More than a trend, wine tourism has become a strategic lever for regional development, bringing together winemakers, local authorities, and tourism professionals in a dynamic, responsible offering.
To know more.
V&Co Team
