The Rhône bets on youth and experience
Light reds, elevated whites, and innovative wine tourism: Inter Rhône is pivoting for 2025. The goal? Reconnect with a broader audience and attract a new generation looking for approachable wines often enjoyed “on their feet.” This strategy challenges traditional codes and emphasizes immersive wine experiences, paving the way for a signature sparkling wine from the Rhône Valley.
🎯 A bold move to put pleasure back at the center, making the Rhône a renewed playground for today’s and tomorrow’s wine lovers.
🔗 Learn more about Inter Rhône: https://www.vins-rhone.com/en
V&Co Team
