Volcanic Origin: scientific label or clever branding for volcanic wines?
Unveiled at the Vinora fair in Vulcania, the Volcanic Origin label highlights wines grown on volcanic soils, backed by scientific studies. Strict guidelines ensure verified geological origin and a distinct profile: salinity, freshness, smoky and peppery notes—now proven through analytical research.
👉 Still a niche category (1–2% of French production), this strong identity strategy may offer a marketing edge to volcanic vineyards, meeting demand for traceability and terroir-based storytelling.
To know more.
V&Co Team
