28 July 2025

👥 Social : the importance of wine tourism

Wine tourism: a key socio‑economic pillar in France A recent study cited by Sud Ouest highlights that 12 million wine tourists visit France annually, generating between €5.4 and €7 billion in revenue—from tastings to lodging and dining—and supporting around 31,000 jobs 🌍 More than a trend, wine tourism has become a…