5 November 2025

🎨Marketing: Sowine/Dynata USA Barometer 2025

Fresh insights into American wine & spirits consumption Sowine has released its first barometer dedicated to the U.S. market. Unlike France, where wine dominates, beer remains America’s top alcoholic beverage (48%), followed by cocktails (37%). Wine ranks 4th (35%), yet is enjoyed by 71% of consumers, with 51% drinking it…